Impact Report

Chayn Impact report 2023-2024

2023 was major for Chayn! First and foremost, we welcomed three Chayn babies into the world - all of them boys.
The Chayn family supported our senior staff (including our CEO, our Head of Product and our Head of Movement Building) as they took time out to become first-time mothers. For the organisation, it was a time of shifting and sharing job roles, while experimenting with more of a distributed leadership model.

2023 also saw us deepen our expertise in the Online Safety and Tech-facilitated gender based violence (TGBV) spaces. We created brand new content around this topic for survivors, and made strides with our movement building work to advocate for this issue in UK and international policy conversations.

Our partnership work with Bumble has also grown significantly. We’ve offered support to many thousands more survivors through our Bloom service in the last year. We’ve worked hard to expand our reach in the Global South, with people accessing our resources in more than 70 countries and 14 languages. We’ve made our Bloom service more useful - through listening to survivors and redesigning aspects of it in line with their needs. We also launched a new service - Diya - focused on supporting staff within organisations as they encounter vicarious trauma in their work.
Arrow icon pointing to next page section
Illustration of two people reaching for floating papers above
We haven’t done an annual report for a couple of years. That’s because for the first time, we have done deep work on our impact measurement approach and data gathering, with the help of our Head of Research, Jenny. 

This has been a journey of prototyping and iterating, defining and reframing. We’ve created a method that allows us to review each of our products and services within a single framework, over time. We've figured out what data we need to gather, what it tells us about our work's impact and what the gaps are. We’ve balanced trade offs and ethical decisions, such as deciding how we can collect feedback while respecting our users’ privacy, GDPR and behaving in a way that’s non-extractive. We’ve planned how both qualitative and quantitative data will play a role, and tried various methods of data collection. We’ve explored what ‘good’ looks like when it comes to healing and revisited our Theory of Change. And of course we’ve tried to do all of this in line with our trauma-informed principles.

And when our users say things like the quote below, it makes it all feel worth it. Let’s dive in…
Decorative speech mark icon

This whole thing makes my heart warm up, it’s like chicken soup for my survivor soul

Bloom user, in conversation with our user research team
Decorative background circle around the quote
Illustration of raised hands representing praise
Arrow icon pointing to next page section

Chayn's mission

Chayn creates resources and services for and with survivors around the world, to support them on their journey of healing. Our work helps survivors identify abuse, understand their trauma and the impact of misogyny on their life, and take control of their recovery pathways. We share these resources generously and openly for anyone to use or adapt.

By challenging patriarchal narratives in the media and the web, we contribute to creating a hopeful and just world. Working in the open encourages our peers to open up too, leading to the wider adoption of trauma-informed, survivor-centred and intersectional approaches to helping survivors live better lives. Chayn works to build a better future for technology by modelling its transformative potential, and advocating for safe, open source solutions which serve everyone.

Our 2022-2025 strategy laid out some bold ambitions for us as an organisation. We aimed to increase the number of survivors we support, and grow our movement building activities in the GBV and TGBV spaces, particularly in the Global South.

This report is split into two key sections, 1) Survivor impact and 2) Movement building impact, to share the kinds of work we’ve been doing to progress in both areas.

Survivors impact

In our Chayn 2022-25 public strategy, we introduce that our approach to measuring Survivor Impact will be on 2 axes - Reach and Depth. We have specific impact targets for each.
Arrow icon pointing to next page section
Reach means how many people around the world use our services, as well as where they are located.

We are focused on increasing the number of survivors accessing our services to 1 million, with a particular focus on increasing access for those located in the Global South.
Depth means how survivors are using our resources and what kind of impact this is having for them.

We ask survivors about this on an individual, qualitative basis, and we also measure it at scale with quantitative research.
We are aiming for 80% of our user base to report that our resources have ‘transformational’ impact for them - which we define below.

Reach

Impact goal:
Between now and 2025, our goal is to support 1 million survivors, and to extend our reach and impact with survivors located in the Global South.

The impact we've had so far, focused on Reach

  • 566,697 survivors have accessed our services since 2013.
  • We offer free resources in 14 different languages.
    • We have focused efforts on extending our reach for people belonging to the Global Majority, with 138 of our individual resources now available in Spanish, Portuguese and Hindi. Over 190,000 users have accessed our resources in these languages - this is a third of our user base. 33 of our resources are now available in additional languages spoken in the Global South such as Farsi, Pashto, Arabic, Urdu.
  • Our resources that have reached most visitors are Soul Medicine (43,472 users) and our DIY online safety guide (17,653 users) as well as Chayn’s India, Pakistan and Italy platforms (250,000+ users)
  • We also reached over 9000 downloads on our Lovie award-winning Podcast ‘Less than 2%’

Intensive support - our Bloom service 

We created Bloom in 2020 as a response to the rise in domestic and intimate-partner violence sparked by the Covid-19 pandemic lockdowns, paired with the gaps in support for survivors that stemmed from many services closing at that time. Bloom provides free access to a range of supportive content co-created with survivors. There are 5 different courses to take, ranging from the most popular ‘Recovering from toxic and abusive relationships’ to the newest ‘Image based abuse and rebuilding ourselves’.

Bloom also offers 1:1 therapy sessions (for Bumble partner users), a 1:1 chat service run by our team of experts in GBV, an affirming Whatsapp service which sends messages of solidarity and hope twice weekly, and a broad range of grounding exercises and activities for survivors to try out in their own time. Take a look at the site: https://bloom.chayn.co/

Bloom’s impact in terms of Reach

  • We had 8,575 users sign up for Bloom in 2023. This was a huge year for us and represents 93% of our overall Bloom sign ups.
  • 3,343 videos were played across the year.
  • Our most played course video was the introduction to ‘Recovering from toxic and abusive relationships’, followed by ‘What is sexual trauma?’ and ‘What are boundaries?’
  • Over 500 survivors have accessed intensive and or sustained support from us since 2022. Intensive support means that they either had a therapy session (currently available to Bumble partner users) or a 1:1 chat session, watched 3 x course videos (or opened 3 x transcripts)
  • Our team supported more than 400 users on 1-1 chat, and 175 people signed up for our Notes from Bloom Whatsapp service since it launched in March 2023.

Depth: Transformational Impact

Impact goal:
80% of survivors report that they find our services transformative

Our Theory of Change

We have broken down what we mean by ‘transformative’ into a few key areas that are measurable. In line with our Theory of Change (TOC) of healing, informed by many years of supporting survivors, we believe ‘transformation’ occurs for survivors when the following things are happening:
  1. The survivor recognises their traumahe survivor recognises their trauma
  2. The survivor takes ownership of their healing
  3. The survivor plans for an empowered future
  4. The survivor ‘pays it forward’ - and becomes part of the fight against GBV

The impact we’ve had so far, focused on Depth

This data is focused on Bloom, our most in-depth support service. Bloom requires a sign in, and encourages users to visit us multiple times, so it’s more straightforward for us to contact  our users and gather impact data for this service than it is for some of our others.ore straightforward for us to keep in touch with our users and gather impact data.

Arrow icon pointing to next page section
We ask:

Has using Bloom impacted you personally?

Please select one answer:
  • Yes in a positive way (70%)
  • Not yet, but I think it could positive impact me (14%)
  • Yes, in a negative way (2%)
  • No, it hasn’t impacted me (9%)
  • I’m not sure (4%)
Results as of March 2024.
Here we can see that 70% of Bloom users say that it has positively impacted them, with a further 14% suggesting that they think it could do in future. Only 2% say that it negatively affected them - this is to be expected in small numbers because our content is focused on trauma and could be triggering.

Diving deeper

We know that Bloom is having a positive impact, but we’d like to know more about what this actually means to survivors, and address it in line with our Theory of Change.

We ask:

What kind of impact has using Bloom had for you?

Select as many as apply:
  • Helped me to understand my trauma better (52%)
  • Helped me take steps to support myself (60%)
  • Helped me to feel that I can move forward with my life (39%)
NB the fourth factor ‘The survivor ‘pays it forward’ - and becomes part of the fight against GBV’ we measure with an NPS style question. See section below.
Results as of April 2024.
77% of survivors who have used Bloom (n66), select at least one of these statements. 52% of them choose 2 or three of the statements, showing that for many survivors, our Bloom resource is impactful in multiple areas of their healing journey - becoming more aware of their trauma, taking ownership of making steps towards healing, and imagining an empowered future for themselves.
If 77% of survivors select one or more statements, which ones are selected the most? 

“Help me take steps to support myself” was chosen by 60% of users, and came top. This makes sense, since we’ve recently added more tools to our Bloom platform which help survivors to support themselves in difficult moments. We did a significant piece of work to redesign our navigation and surface some of our more bitesize content such as grounding exercises and activities. Compared to watching educational videos, these activities can have a big impact. These are now much more visible and accessible to users, instead of being buried within course materials.

For example, we help users to find grounding exercises to manage anxiety, or diary activities which help them to spot patterns of negative thoughts.

Not far behind, “Helped me to understand my trauma” was selected by 52% of users, which indicates that our resources are proving educational for users. The course ‘Society, patriarchy and sexual trauma’ is a good example of a course that feels educational and gets users started on their journey with us.  Within it, there are modules such as ‘Mythologies of the patriarchy’ and ‘The self and sexual violence’.

Survivors tend to choose “Helped me to feel I can move forward with my life” statement less, at 39%. That’s likely to reflect where survivors are in their healing journeys when they come to us - it might take quite a while, even with support, to feel that they’re able to move forward with their lives. In future, we could think about surfacing the support we have around this theme more clearly.

For example, we have Bloom resources focused on reclaiming resilience, building healthy relationships, and sex after assault - but they tend to be the sessions towards the end of the courses - so survivors are less likely to be seeing them.

Arrow icon pointing to next page section

Likelihood to recommend (NPS)

The fourth part of our Theory of Change focuses on the survivor ‘paying it forward’ - and becoming part of the fight against GBV. There are many ways that we could measure this, but we use an NPS-style question as a simple metric.

We ask:

Now that you’ve used (X service), how likely are you to recommend that another person who has experienced abuse uses it?

Scale from 1 (not likely at all) - 10 (Extremely likely)

Results as of March 2024 - across Chayn services

Survivors score their likelihood to recommend that another survivor uses our services at an average of 8/10

Chayn site

Average NPS score

Total responses

Chayn.co

8

107

Bloom

8

247

DIY online guide

9

3

Getting better

4

3

DA case

8

14

MIA

8

50

Good friend Guide

10

4

Soul Medicine

6

60

YSM

8

6

Average/total

8

494

We're experimenting with NPS

The benefits and limitations of NPS as a metric

The benefits are that our funders like NPS; it is simple and well understood across sectors, and it gives us a high level indication of whether survivors feel that our resources are useful enough to warrant sharing.

It is also standardised, meaning that we can use it across our services and products fairly easily. Finally, given that most of our Chayn services don’t require users to sign up for accounts (and so, we can’t email them for feedback), we don’t have ways of collecting data on impact unless they are actually on our site. Factoring all of this in, using Hotjar to collect some feedback via NPS feels valuable, if flawed as a method - without it we may have no data at all.

The drawbacks are the clear links between NPS as a tool and marketing/sales and commercial research (NPS is mostly used by brands to understand whether consumers would be willing to promote them to friends). It’s not ideal in terms of tone for our sector - healing from trauma and buying products are very different experiences. There’s also the annoyance factor; lots of people don’t like pop ups, or to be asked whether they’d recommend a service that they haven’t had much chance to use yet. We have seen low response rates to our NPS surveys which likely reflects all of these issues, although the data that we do have is positive.

Finally it’s worth noting that we’re careful with the language in our NPS question. We don’t actually ask survivors how likely they would be personally to share our resources with friends or family. We know that they may not wish to actually do this, because they may not want anyone in their network to know that they’ve experienced abuse. That’s why we ask the question in more of a theoretical way - ‘How likely are you to recommend that another person who has experienced abuse uses X service’.

If anyone else in our sector is in this position and has creative ideas about collecting feedback - we’d love to talk about how you’ve navigated this.
Arrow icon pointing to next page section

Likelihood to recommend (NPS)

Comments from across our services

Decorative speech mark icon

The courses gave me the understanding and language, then the one on one chats gave space for a voice to emerge. They provided a feeling of safety via warmth and "withness", where I always felt welcomed, always felt like that space was open for me whenever I needed, without feeling like there were time restrictions or like I might be a burden to someone's time.

Decorative background circle around the quote
Decorative speech mark icon

The teachers kept saying it's not your fault and that's very empowering. Also to have the class must mean a lot of people have gone through something so I feel less alone/ashamed.

Decorative background circle around the quote
Decorative speech mark icon

I really thank Bloom for helping me learn a lot about trauma and how to transform my thinking from a very sad place, to going on a healing journey. It transformed how I thought about my experiences - I finally named trauma in my life (and hadn't done this before). It helped me see what is and isn't healthy - in regards to respect, compromise and feelings - and there are areas it helped me feel optimistic to be excited about finding something healthy, when I was really sad about what happened. I am learning about my needs, how to communicate them and how they can be respected in healthy relationships.

Decorative background circle around the quote
Illustration of raised hands representing praise
Decorative speech mark icon

I signed up right away, I am a survivor of domestic violence. It felt like the mothership calling… like the service I wished I had 15 years ago

Decorative background circle around the quote
Decorative speech mark icon

The courses helped. Especially because I couldn’t put words to what I was experiencing so the courses really helped me with navigating my experiences. Helped open up the ability to communicate about it. Earlier this I started therapy so Bloom helped me get to this stage.

Decorative background circle around the quote
Decorative speech mark icon

The concept behind Bloom is fantastic and an unmet need. Free access to content tailored around understanding topics relevant to domestic abuse is critical for so many women who need support to understand what happened to them.

Decorative background circle around the quote
Decorative speech mark icon

It's nice to see the diversity from all over the world. Makes us feel like one.

Decorative background circle around the quote

Looking ahead

How we plan to drive more impact for survivors in 2024

We plan to stay focused on growing the reach and transformational impact that’s outlined in our strategy. Bloom, our flagship online service for survivors, saw many iterations in 2023. This year will be about making sure it is in the hands of even more survivors across even more of the world.

To do that, we’ll continue work on making it mobile-first, and we’ll be doing lots of outreach and comms work to ensure that people know what it is, and how to find it. We’ll be producing new content on digital safety including cyberstalking and online harassment, to reach more survivors of TGBV. Finally, we’ll be creating content on somatics and body work in order to further support survivors’ healing through more holistic approaches.

With Bloom steadily growing, we want to turn our attention to the many other products and services in the Chayn universe. Over the last 11 years we’ve built up a huge bank of resources and our website needs updating to make sure everything is listed there and is up to date.  We’ll be doing some work to consider how we can help people in crisis to find the support they need even more quickly.

Movement building

Arrow icon pointing to next page section

Advocating for GBV on the global stage

One of Chayn’s goals in 2023 was to extend and deepen the type of support that we offer to the movement to end gender-based violence (GBV). By movement, we mean all of the organisations and individuals pulling together to challenge cultures, policies and practices that perpetuate harm against marginalised genders, spot and mitigate against abuse, and support survivors.

In 2023 we welcomed Eva, our Head of Movement Building and Policy, and she’s been working to build connections with the Violence Against Women and Girls (VAWG) and digital rights sector.

She’s also been consulting with tech firms and government bodies to advance the conversation around the harms of technology facilitated gender based violence (TGBV), and advocate for more survivor-centred policies to promote online safety. We’ve been developing a strategy around AI and you might have seen our blog on the dangers of artificial intimacy and deepfakes. We’ll be publishing more of our thoughts around this later this year.

We were mentioned in Reuters, the Economic Times, and our founder was profiled in Mashable’s “The women fighting to make women and girls safe in the digital age”. Hera also did a string of news interviews before going on maternity leave and coming back from it. You can see them on our Instagram.

Some highlights:
  • We had 8,575 users sign up for Bloom in 2023. This was a huge year for us and represents 93% of our overall Bloom sign ups.
  • 3,343 videos were played across the year.
  • Our most played course video was the introduction to ‘Recovering from toxic and abusive relationships’, followed by ‘What is sexual trauma?’ and ‘What are boundaries?’
  • Over 500 survivors have accessed intensive and or sustained support from us since 2022. Intensive support means that they either had a therapy session (currently available to Bumble partner users) or a 1:1 chat session, watched 3 x course videos (or opened 3 x transcripts)
  • Our team supported more than 400 users on 1-1 chat, and 175 people signed up for our Notes from Bloom Whatsapp service since it launched in March 2023.

Partnership Impact in numbers

In the last year we’ve developed, prototyped and implemented our Impact Measurement strategy - across our survivor facing and sector facing work. We have started to collect data that helps us to understand whether our partnership activities are useful to other organisations and individuals working in this space.

Impact goal:
Engage and work with 300 partner organisations between 2022 and 2025, with at least one third based in the Global South.

How we’re doing: We shared our expertise with over 780 people and 187 organisations over the last 2 years, with 51% of those being based in the Global South.

Impact goal:
Have an impact on 100 organisations between 2022 to 2025 through training or Community of Practice activities on trauma-informed design, sharing open source technology and intersectional, survivor-centric approaches.

How we’re doing: We have positively supported over 72 individuals who have worked with us in some capacity over the past couple of years, and we estimate that they work for around 40 different organisations. One learning here is that we need to redraft a couple of our survey questions to ensure that we’re accurately collecting data about which organisations individuals are working in (vs just collecting info about their sector)

The impact we’ve measured so far

Likelihood to recommend (NPS)

We asked people (n=72) who attended our events or partnership activities:
Now that you’ve been a part of a Chayn event/ programme, how likely would you be to recommend that a colleague or another organisation in this space does the same?
The average score here is 9/10

Usefulness of partnership events/activities

We asked people (n=72) who attended our events or partnership activities:
Please rate how useful it was for you to take part in this partnership programme/event?
The average score here is 9/10

Understanding specific impact

We ask people who attend our events or partnership activities:

Thinking about your personal experience of this event/programme with Chayn, please tick as many as apply:

  • This event/programme felt relevant to my work
  • This event/programme helped me to better understand the wider context of gender-based violence and/or tech (48% agree)
  • It helped me feel able to cope with how my work impacts me (23% agree)
  • I feel confident that I can apply the learnings of this event/programme in my own work (61%)
  • I intend to share the materials, learnings and/or resources with my colleagues (75%)
  • I have already been able to make use of recommendations or findings (23% agree)
Arrow icon pointing to next page section

Insights

A high proportion of people (87%) found joining our partnership events or activities relevant to their work. The fact that Chayn provides learning materials/resources in a way that’s very easy for individuals to share with their colleagues seems to be working, with 75% of people stating intent to do so. When it comes to applying learnings in their own work, we have 61% saying they feel confident that they can do this, and 23% saying that they’d already made use of recommendations or findings by the time feedback was collected, post event.

Almost half said that joining Chayn for partnership activities/events helped them to understand the wider context of GBV and/or tech, and just under a quarter felt that taking part had helped them feel able to cope with how their work affects them. The latter two are dependent on the type of training/partnership event that we’re offering, but show definite opportunities for supporting partners further.

Sharing our expertise in TGBV (Tech facilitated Gender Based Violence)

In 2021-22 we collaborated with End Cyber Abuse to create Orbits - Our field guide to advance trauma-informed interventions to tech abuse in tech, policy and research.  It was the result of a series of participatory consultation workshops with people from across the world, including researchers, activists, campaigners, UX designers, and survivors. In the past year, we’ve been building on this work and sharing our expertise in the TGBV and online safety space.
We were invited to the UK parliament to discuss Deep Fakes and TGBV,

and we were asked to facilitate or speak on many sessions including the Global Symposium on TFGBV organised by UNFPA, Deepfake summit by My Image My Choice, and a conference by No More.  Eva was invited to take part in a Delphi Study organised by UCL to establish a consensus on how technology-facilitated abuse may be defined, conceptualised, and measured-based on the opinions and judgements of subject specialists. 

Eva attended a closed-door roundtable on Technology and Family and Domestic Violence organised by researchers from Monash University at their campus in Prato, Italy. The Australian E-Safety commissioner was present on the day and was engaged with the points we made on TGBV.

Decorative background circle around the quote
On the more creative side, we partnered with the producers and directors of the documentary Another Body as they launched and promoted it.
The film had its world premiere at South by Southwest, where it won the Special Jury Award for Innovation in Storytelling. It’s a documentary which explores ‘a college student's search for justice after she discovers deep fake pornography of herself circulating online’. The team at Another Body hosted an event at the UK Parliament with MP Jess Phillips and invited Chayn to attend, and Eva hosted an Instagram Live interview of the directors that gathered 126 attendees.

The topic of deepfakes aligns strongly with our passion for online safety and supporting survivors to protect themselves against dangers of AI. It also coincided with the launch of our new Bloom course on Image-based Abuse. Eva also spoke on a panel at Bumble during the launch event for this course to highlight the importance of free, well researched and easily available support for survivors of this type of online abuse.

Going forwards

  • We plan to publish a guide for US University students on deep fakes and TFGBV in collaboration with the producers and directors of Another Body. 
  • We’ll be campaigning about the role of AI in TGBV, using key recommendations from the Orbits report and advocating for more survivor led interventions.
  • We’ll be working with influencers across South Asia to highlight the issues of TFGBV and we’ll be designing a free workshop on TGBV and trauma-informed design for everyone who is working on this issue.
Decorative background circle around the quote

Collaborating with our volunteer network

Chayn started as a volunteer-run organisation and in 2020, when we transitioned to having paid staff as well - it was our goal to be a thriving employee-volunteer hybrid model. This worked well for the first two years as the first staff were also previous volunteers and they were accustomed to working in this way. As our staff team has increased and the staff members who used to be volunteers have moved on to other organisations, this has become harder and it’s something we’re reflecting on.

In 2023, the Chayn volunteer team worked on our image based abuse course, and collaborated with us to improve our popular Good Friend Guide. We hope to launch it later this year.

Sharing our expertise in Trauma-informed Design

In 2023 we wrote and shared a white paper covering how we bring our trauma-informed principles to life in four key areas: our service design, our research, our policy development and our organisational design. Read the white paper.

We also published tips and guidance around applying the trauma-informed principles to user research through a series of five blogs, which have been read by over 1400 people so far. Read the blogs.
One of the areas we’re asked most about is our expertise in Trauma-Informed Design and Research.
We are creating a resource hub to house all of our materials.

You can see an early version here: https://org.chayn.co/research

We also shared a number of blogs that are about how we run as an organisation which is part of our commitment to sharing openly:

Arrow icon pointing to next page section

Trauma Informed Design Workshops

In these workshops we share practical, tangible tips from our 10 years of survivor-led experience, as well as holding space for participants from many organisations to share what helps or hinders them from adopting these practices.

We held a free, 2 hour Trauma-Informed design workshop in June 2023 and another one in February 2024. 217 people attended the workshops and 212 watched the recording of the event afterwards. Our write up of some key questions asked in the session has been read hundreds of times. We made the workshop recording free to access for anyone - we encourage readers to use and share it.

Let’s hear it from attendees
Decorative speech mark icon

Hera was such an inspirational, relatable, engaging presenter. I've been reading your blogs for a while and love the work you do. But it was so great to hear directly from Chayn's team - I think the work you do is really impressive. I also love the ethos of sharing the knowledge with others, for free no less! Amazing.

Decorative background circle around the quote
Illustration of raised hands representing praise
Decorative speech mark icon

You are truly expert, professional and trusted to work with. Chayn collaborate with other organisations in a way that strengthens our ecosystem rather than creating competition or division.

Decorative background circle around the quote
Decorative speech mark icon

It was relaxed, safe and informative. Fantastic, thank you

Decorative background circle around the quote
Decorative speech mark icon

I really appreciated Hera's humility, transparency, and focus on learning. It helped to create a safe space for creativity and collaboration.

Decorative background circle around the quote
Decorative speech mark icon

Thank you so much for such a robust free workshop on an important topic!

Decorative background circle around the quote
Decorative speech mark icon

I really appreciated the mutual safety and sharing that the group had as well. I also really liked the explanation of Chayn and what you do, why you do it, and how you learn, grow and adapt your resources. Truly inspiring, thank you!

Decorative background circle around the quote
Decorative speech mark icon

Thanks for integrating me as an outsider, it was great meeting the activists and support workers from around Europe!

Decorative background circle around the quote
Decorative speech mark icon

Overall this was a fantastic workshop. I learned so much, and it helped me see accessibility (and design in general) in a new light

Decorative background circle around the quote

Launching Diya

In 2023, we launched a new service! Internally, we had been reflecting on the need to create a programme around vicarious trauma (VT) and having been part of some sector-wide discussions where this was a recurring topic, we decided to delve into it - for ourselves and our peers in the field. We were successful in getting a grant from a EU-funded project called Resistire. Through this we developed the first version of this programme, which was piloted and delivered to 16 front-line human rights organisations across Europe. This had a very positive response and we decided to expand this programme into a revenue-generating service, and called it Diya (means an oil lamp in Hindi and is often used as a symbol of hope).
Diya is designed to support organisations whose staff encounter traumatic content in their day to day jobs.

In 2023, we delivered the pilot program for Bumble, focusing on supporting their member safety team through the vicarious trauma that arises as they field and respond to the thousands of reports of abuse that occur daily on the platform. Over the 6 month period, the partnership enabled us to deepen our own expertise in the topic of VT, and share the kinds of supportive policies and practices that can help employees to protect themselves from VT

Decorative background circle around the quote
Some highlights:

15 x attendees 
4 x group training sessions 
4 x collective care sessions 
4 x managers clinics

A key insight that we developed through this pilot programme is that while our content can be centered around what we know from research and working with therapists, our suggestions around policies and practices need to be more bespoke (i.e. aligned with what the organisation can realistically do and is incentivised to do). The types of interventions around managing vicarious trauma that we suggest (and may be possible for us at Chayn or other non-profits) are not always relevant for other organisations such as corporates and tech organisations. In 2024, Diya will continue, and be improved with the support of a dedicated project manager for Bumble and specialist in vicarious trauma. 

We are also offering Diya to other organisations, so if you are interested, then let us know. partnerships@chayn.co

Sharing our strategy process openly

We’re always interested in stories of impact - and particularly whether our working in the open policy is reaching people in meaningful ways. 

Last year, La Sobremasa - a civil society organisation working in Latin America, contacted us to share that they’d been directly inspired by our process of openly creating our 2022-2025 Chayn strategy. Read all about that story in this case study.
If you have been impacted or inspired Chayn’s work and approach, then we would love to hear about it!
If you have been impacted or inspired Chayn’s work and approach, then we would love to hear about it! Please contact us to chat more about sharing your story: jenny@chayn.co

Looking ahead

How we plan to drive more impact in 2024

Summer of 2025 marks the end of Chayns’ 2022-25 “lived in” strategy. In the run up to that, we’ll be using what we’ve learned in the last few years about how to measure and grow our impact and applying that.

Some things to look out for:
  • We’ll be building a resource hub to host open-source content. This will provide free access to our trauma-informed practices, as well as our Bloom content in new languages, for use by VAWG and migrant focused networks and organisations.
  • We’ll update and formally launch our “org” website to allow partner organisations to better understand our role and activities, and link to our resources.
  • We plan to invest in more network-building and outreach with migrant justice organisations in the UK to reach more survivors especially those from migrant and conflict backgrounds (in their languages). We’ll run workshops with VAWG organisations on supporting survivors online, to share our learnings, challenges, and trauma-informed approaches.
  • We’ll continue sharing our thinking about trust and safety in the technology space to influence research, policy and design
  • We’ll also host more Trauma Informed Design free workshops for the movement.
If you are interested to work and partner with us on any of these activities then please reach out to partnerships@chayn.co

If you have any further feedback, questions or comments on this report, get in touch with jenny@chayn.co